PANAMA CITY BEACH, Fla. May 4, 2018– Visit Panama City Beach and the Bay County Tourist Development Council announce collections for the month of March 2018 were up 25.1 percent compared to March 2017, and the destination is currently up 11.6 percent for the fiscal year, which began October 2017.

“Panama City Beach is known as a year-round destination and this Spring was no different,” states Visit Panama City Beach President and CEO Dan Rowe.  “Our March results are attributed to our strong dynamic segmentation and our unbeatable line up of fun events for our visitors, including our UNwineD event.”

Taking place over two-days March 23-24, UNwineD brought thousands of music and food lovers to the destination for a taste of culinary cuisine and beverages from across Northwest Florida, along with a live performance from St. Paul and the Broken Bones. March also brought with it the family-favorite Scottish Festival & Highland Games, along with the Emerald Coast Cruisin’ Car Show and the Emerald Coast Boat and Lifestyle Show providing ample opportunities for visitors to live the Panama City Beach brand of Real.Fun.Beach throughout the spring season.

The Tourist Development Tax is a five percent tax on short-term rentals including hotels and condominiums. The tax funds marketing and promotional activities led by the Panama City Beach Convention & Visitors Bureau. It is also used for beach cleaning and grooming, product improvement and beach renourishment.

For more information on Panama City Beach visit or the Bay County Clerk website to learn more about the bed tax.

About Panama City Beach

Panama City Beach is situated on 27 miles of sugar-white sand beaches bordering clear, emerald-green waters where the Gulf of Mexico and St. Andrew Bay converge.  With 320 days of sunshine annually and attractions such as St. Andrews State Park and Pier Park, the region has long been favored by travelers seeking an affordable beach vacation with year-round offerings for families, couples, groups and adventure-seekers.  These include championship golf courses, spas, sporting events, award-winning dining and diverse recreational activities. In addition, Panama City Beach’s Northwest Florida Beaches International Airport offers non-stop flights on Delta Airlines, Southwest Airlines and United Airlines. For more information, call 850-233-5070 or visit the official website of the Panama City Beach Convention and Visitors Bureau at Stay connected with Panama City Beach on Twitter (@Visit_PCB), Instagram (@Visit_PCB) and Facebook (@Visit_PCB).


Media Contacts:

Michael Hicks / Charlotte Park                          Jayna Leach / Catherine Feeney

Lou Hammond Group                                        Panama City Beach Convention & Visitors Bureau

561-655-3836 / 843-371-1362                           850-233-5070 / 850.233.5070