PANAMA CITY BEACH, Fla. June 6, 2018– Visit Panama City Beach and the Bay County Tourist Development Council announce collections for the month of March and April 2018 were up a combined 15%. Collection for April 2018 were up 4.9% percent compared to April 2017, and the destination is currently up 9.9 percent for the fiscal year, which began October 2017.
“With a sold out Seabreeze Jazz Festival marking its 20th year in Panama City Beach, our destination welcomed music lovers from near and far for a world-class lineup of talent taking the stage,” shared Visit Panama City Beach President and CEO Dan Rowe. “Panama City Beach is a premier destination for spring vacations and the Tourism Development Council continues to strategize different ways and provide additional reasons for visitors to come back to the beach.
A new digital campaign was well received by visitors in key markets, showcasing beautiful beaches, fun activities and encouraging everyone to “Make it Yours” when it comes to a trip to Panama City Beach. In addition to the crowd favorite Seabreeze Jazz Festival which took place over five days at the Aaron Bessant Park Amphitheater at Pier Park, the new SandJam Fest presented by Pepsi, as well as Easter falling on April 1 provided ample opportunities for visitors to create unforgettable spring memories at the beach.
The Tourist Development Tax is a five percent tax on short-term rentals including hotels and condominiums. The tax funds marketing and promotional activities led by the Panama City Beach Convention & Visitors Bureau. It is also used for beach cleaning and grooming, product improvement and beach renourishment.
About Panama City Beach
Panama City Beach is situated on 27 miles of sugar-white sand beaches bordering clear, emerald-green waters where the Gulf of Mexico and St. Andrew Bay converge. With 320 days of sunshine annually and attractions such as St. Andrews State Park and Pier Park, the region has long been favored by travelers seeking an affordable beach vacation with year-round offerings for families, couples, groups and adventure-seekers. These include championship golf courses, spas, sporting events, award-winning dining and diverse recreational activities. In addition, Panama City Beach’s Northwest Florida Beaches International Airport offers non-stop flights on Delta Airlines, Southwest Airlines and United Airlines. For more information, call 850-233-5070 or visit the official website of the Panama City Beach Convention and Visitors Bureau at http://www.visitpanamacitybeach.com. Stay connected with Panama City Beach on Twitter (@Visit_PCB), Instagram (@Visit_PCB) and Facebook (@Visit_PCB).
Michael Hicks / Charlotte Park Jayna Leach / Catherine Feeney
Lou Hammond Group Panama City Beach Convention & Visitors Bureau
561-655-3836 / 843-371-1362 850-233-5070 / 850.233.5070