Visit Panama City Beach announces Jayna Leach has joined the award-winning destination marketing organization as vice president of marketing. In her role, Leach will lead all travel marketing efforts for the Northwest Florida beachside community including advertising, social media and public relations.

"Jayna has an extensive background working with marketing and communications in the Panama City Beach community," shares Visit Panama City Beach President and CEO Dan Rowe. "We are thrilled that she will be returning to Visit Panama City Beach, bringing her many talents and valued experience to our team."

Leach joins Visit Panama City Beach with over 20 years of marketing and public relations experience, mostly recently growing Sterling Resorts & Realty by developing strategic marketing and communications plans as the vice president of marketing. There she led all aspects of marketing, public relations, promotions, social media, e-commerce and sales for Sterling Resorts luxury vacation condominiums along the Gulf Coast including Panama City Beach, having also received two "Henry" Flagler awards for Email Marketing Campaigns.

"I consider it an honor to market this beautiful destination, the one I grew to love visiting as a child," shares Leach. "I am thrilled to be a member of the Visit Panama City Beach team again, promoting what has become a year round destination thanks to the efforts of Dan and his team," shares Leach.

Leach began her marketing career as the director of marketing for The Boardwalk Beach Resort and Conference Center. From there, she went on to join the Panama City Beach Convention & Visitors Bureau where she worked for eight years before joining Sterling Resorts & Realty. Leach is an alumna of Northwest Florida State College.

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