Panama City Beach Launches New Campaign with Keep PCB Beautiful 

PANAMA CITY BEACH, Fla., September 8, 2021 – Visit Panama City Beach is pleased to announce the launch of a new beautification and beach responsible campaign with non-profit Keep PCB Beautiful. In partnership with the Tourist Development Council, Visit Panama City Beach and the St. Joe Company, this project is a continued effort to create a more sustainable destination for both visitors and residents alike. 

“Keep PCB Beautiful was born from a vision of 12 people who came together to pursue a common passion for the beauty of the Gulf of Mexico and the incredible beaches of Panama City Beach,” states Dan Rowe, Visit Panama City Beach president and CEO. “This special area is beloved by many and maintaining a safe, beautiful beach will ensure our loyal visitors return to The World’s Most Beautiful Beaches year after year.”

The goal of this campaign is to inspire beachgoers to take care of their natural environments by clearing the beaches of litter. The Tourism Development Council will match $5,000 in donations to be used for programming and digital billboards, while the $10,000 St. Joe Grant from the St. Joe Company will help fund the campaign. 

For more information or to donate to Keep PCB Beautiful, visit

For general images of Panama City Beach, visit