PANAMA CITY BEACH, Fla., March 12, 2014 - Once a visitor to Panama City Beach feels the soft, sugar white sand between their toes, they come back again and again. With so many exciting activities, attractions and events to choose from, visitors can enjoy a new vacation experience every time. The Panama City Beach Convention & Visitors Bureau is kicking off the Real.Fun.Beach.Bucket List campaign April 1, encouraging guests to keep returning to the Northwest Florida gem to check items off their Panama City Beach Bucket List.

"Watching a sunset from a beachfront balcony high above the Gulf of Mexico, feasting on freshly caught scamp alongside St. Andrews Bay or watching the Beach Ball Drop at Pier Park for New Year's Eve," suggests CVB President & CEO Dan Rowe, "These are just a few of my personal Real.Fun.Beach.Bucket List items, and this campaign will help guests organize their own memory-making list, and win prizes at the same time."

To start their Real.Fun.Beach.Bucket List, guests are encouraged to visit the special webpage on to register. Then they can build a bucket list and fill it with their favorite Panama City Beach experiences, and upload images to their own page. The more items checked off their list, the more prizes they win, enhancing the perfect beach experience.

Snorkeling the emerald waters, searching for seashells, and spending a day on Shell Island are among the many bucket list items you can choose.