In Bay County and especially Panama City Beach, tourism takes center stage as the leading industry in the community. In 2023, visitors came to Panama City Beach and spent a whopping $3.1 billion, fueling the local economy and supporting over 35,000 local jobs.


Panama City Beach owes a lot to tourism and for this year's Tourism Appreciation Week in Florida, we will be hosting a Real. Fun. Celebration. on Wednesday, May 8th! Join us at the M.B. Miller County Pier from 5:00-8:00 p.m. as we celebrate Tourism Appreciation Day. This event is FREE and open to all hospitality, restaurant workers, and everyone who works so hard to promote this great destination. The celebration will include food and drinks from The Spice is Right food truck, the Blue Bell ice cream truck, the Gypsy Belle photo booth, live music provided by the band Stainless Steel, and more! 


Thanks to everyone who makes Panama City Beach such a great place to visit, and thanks to everyone who thinks about us when they're planning a Real. Fun. Beach. vacation!